We build systems to help real people. But honestly, are we being that helpful in our interfaces? Or are we treating the copy as an afterthought and letting people fend for themselves? Instead of debating the latest design trends, let’s reflect on something that isn’t going away: the text on your website.

In this session, we’ll look at how strings, labels, forms, and flows shape the user experience. You’ll learn how to write clear copy and guide your readers through multipart interfaces in a friendly way.

About Nicole Fenton

Nicole Fenton is an independent writer and editor in Brooklyn. She is the coauthor of Nicely Said: Writing for the Web with Style and Purpose (New Riders, 2014). Previously, Nicole was a content strategist at a large social network, a small design studio, and a startup incubator in San Francisco. She started her professional writing practice in 2005 at Apple, where she served as communications lead for five years.

Incredibly supportive sponsors that we love

We think sponsorship should be more than just a link and logo on a website. If you're looking to put your sponsorship dollars to use we have a few pretty nifty ideas to get you noticed and be a fun experience for our attendees. If you aren't boring you should contact us.

View the Prospectus