Why do some people fall in love with some products and others don’t? What does it take to get a product passed the first date toward a lifetime partner? This talk is about how you can apply the patterns of human relationships to design products that people fall in love with.
About Ben LehnertBenedikt is the Chief Design Officer at 6Wunderkinder, the makers of Wunderlist. As a writer, advisor and speaker Benedikt is an advocate for human-centered design and has made it his goal in life to create meaningful experiences for millions of people. Benedikt developed a character-driven design approach and believes that making technology more human leads to an emotional connection between user and product and in the end to a more successful business. Benedikt loves handmade things, typography, the sound of water, Wall-E, the smell of fabric softener and photography in black and white.
About Cat Noone
Cat is a designer focused on building meaningful products. She is the Co-Founder and Design Chief of Liberio — Simple eBook creation and publishing through Google Drive. She advocates for the little details that make a big difference in design. Cat enjoys writing about design and tech, advising startups, speaking and working on side projects. Formerly in the special education field, she is a promoter and believer of technology in the classroom. In her spare time, Cat is a fan of making S'mores, getting lost in a good read, and a nail-biting TV series.