A little more about DianaDiana Lucaci is the CEO and Founder of True Impact Marketing, the leading Canadian neuromarketing strategy and research firm. True Impact Marketing has been featured on CBC The National, CBC Radio One - The Current, Rogers TV, Reader's Digest, Newstalk 1010, BizTV Canada, Strategy Magazine, TEDx Richmond Hill, etc. Diana was named one of Marketing Mag's Top 30 under Thirty for 2013. Diana is also the Canadian Chair of the Neuromarketing Science & Business Association (NMSBA), and speaks at various Advertising, Marketing and Market Research conferences.
Neuromarketing: The Next Generation of Customer Intelligence
"If I had asked people what they wanted, they would've said faster horses." - Henry Ford
The future of customer-centric and experiential marketing relies heavily on your understanding of the customer. Traditional methods like surveys and focus groups tell you WHO is interested, and WHAT they're buying, but not WHY. Understanding why people do what they do is now made possible with scalable, portable and predictable neuroscience and biometric technologies.
This introductory session will cover:
- Introduction to Neuromarketing
- The current methods of gathering customer intelligence
- Separating fact from fiction and what can be accurately measured
- Available technologies and case studies
- The future of consumer neuroscience research.