A little more about J.J has been making websites and software for the web since 1998, and has been credited with creating several software features web designers and developers take for granted today. He's passionate about efficient, usable, aesthetically pleasing design. He is the President of Nine Labs, an experience and strategy consultancy where he works with companies far and wide to improve their products and services. He's also the President of the Atlanta Web Design Group, and founder of the Web Afternoon conference series.
Digital Fluency and User Experience
People have explored the globe since the beginning of history, and have encountered new languages and methods of communication. The Web has done great things to bring us together across languages and cultures, but that doesn't mean we all understand things the same way, even if we are speaking the same language. This new digital landscape still has much to be explored.
In this talk we'll look at the idea of digital fluency and how different levels of understanding can impact experience in ways we might not have considered before. We'll look at some of the psychology behind how fluency influences judgement and perception of digital experiences, and how we can approach experience design to build meaningful connections with the people who use our creations.