A little more about MichelleMichelle Salater is the CEO of Sūmèr, LLC, a copywriting and content marketing firm for businesses that need a clear, optimized message that attracts and converts. Michelle frequently speaks to business owners on how to engage prospects and nurture loyal customer following using the power of story and measurable content marketing strategies. She is an award-winning writer and content expert featured in Entrepreneur Magazine, MyBusiness Magazine, and Under30CEO, among others. In 2009, Michelle won the Charleston Business Journal’s Forty under 40 award for her business and community leadership. She has spoken globally, including in Harare, Zimbabwe, for the Big Africa Conference. More recently, Michelle was interviewed on the Barry Moltz Business Insanity talk radio show.
Sell Your Story, Grow Your Business: How to Create Engaging Content That Attracts and Converts
- The Why Factor - top 4 emotional drivers that motivate people to take action and stick around as loyal customers
- How to strategize marketing campaigns around story for maximum ROI. (ie, people don’t connect to the product, they buy into the story behind it.)
- How to create compelling story-driven copy that pre-qualifies prospects while building a community of lifetime customers who are brand warriors